SIC – Sociedade Independente de Comunicação – is one of Portugal's most influential television channels, having started broadcasting on October 6, 1992. As the first private, independent, and commercial channel in the country, SIC revolutionized the Portuguese television landscape by offering diverse and high-quality programming. From news and entertainment to soap operas and talk shows, SIC stands out for its ability to innovate and adapt to the audience's preferences. Over the years, the channel has earned the trust and affection of viewers, becoming a reference in Portuguese media. Tuning into SIC ensures access to content that informs, entertains, and moves.