Travel TV, the first television for tourism, travel, and adventure in Eastern Europe, has been on air for ten years. Based in Bulgaria, it is distributed by the country’s major cable operators using innovative technology. Constantly ranked in the TOP 25 Bulgarian TV channels with a 2.2% market share and in the TOP 75 of all televisions broadcast in Bulgaria with a 0.35% market share, Travel TV stands out in the national landscape. The channel attracts a high-quality audience, including travel enthusiasts, tourism industry professionals, and people with higher education, middle to upper class, with ages ranging from 25 to 60 years. Its diverse programming provides rich and engaging content.