IB3, the Public Radio and Television of the Balearic Islands, was born with an internal strategic character that seeks territorial cohesion, strengthens the signs of identity of the Balearic Islands and promotes the growth and development of the audiovisual sector in the Balearic territory.
Through the creation of its own audiovisual media, the Community of the Balearic Islands aims to adequately address its information needs, among other social and cultural purposes.