Since 1997, TV Mackenzie has followed a program consistent with the educational philosophy of Universidade Presbiteriana Mackenzie, whose attractions contribute to the strengthening of the family, the academy and society. The proposal is to enable a new way of watching and making television, creating several interdisciplinary projects with educational and cultural contents, transforming the vehicle into a powerful tool for transmitting and receiving knowledge. Mackenzie University is privileged to offer students, especially in advertising and journalism courses, the possibility to broadcast their academic work in different media. More than having their work exhibited, many students are part of our team.