Kass TV is an extension of the highly successful Kass FM radio station, known for its broadcasts in Kalenjin and being the leading station in the entire Rift Valley, reaching about 5 million listeners daily. The TV channel expands the radio's reach, offering a variety of programs that include news, entertainment, and cultural discussions. The programming is designed to reflect the diversity and richness of the Kalenjin culture while addressing relevant issues affecting its viewers in Nairobi, the Rift Valley, the coastal region, and beyond. Kass TV is committed to connecting and enriching the Kalenjin community, keeping them informed and engaged not only locally but on a global scale.