TV Ponta Negra Live

TV Ponta Negra is a live TV station based in Natal, in the state of Rio Grande do Norte, with Portuguese-language programming and a strong focus on local news. The channel combines regional shows with SBT's national schedule, bringing viewers news from the state capital, updates from cities across Rio Grande do Norte, politics, public safety, culture, sports, traffic and service information.

The broadcast usually includes local newscasts, variety programs, sports discussions, street reports, interviews and live updates on the day's main events. It may also feature entertainment, regional events, football coverage and national content from the network. It is a useful channel for anyone who wants to follow everyday life in Natal and Rio Grande do Norte through open television, with attention to issues close to the population and to major topics from Brazil.